The rise of winter holidays

Recent research from ABTA (The Association of British Travel Agents) revealed a notable surge in winter holidays. Almost a third of respondents expressed intentions to travel abroad this winter. The data indicated that 29% of those surveyed were planning a winter getaway, marking a 16% increase in bookings compared to the previous year.

Among the preferred types of winter holidays, escaping to warmer climates for winter sun emerged as the most popular choice at 31%, city breaks at 22%, and UK-based getaways at 14%. Other favoured options included ski holidays (9%), cruises (5%), visits to Christmas markets (4%), and Northern Lights excursions (4%).

Notably, the Caribbean and Asia experienced a heightened interest in winter travel, with bookings to the Caribbean surging by 21% and to Asia by 17%. The report also highlighted Cape Verde as a destination witnessing robust growth in winter sun seekers.

In terms of age groups, individuals aged 25 to 34 stood out as the people most inclined to embark on a winter holiday this year, comprising 36% of respondents. The second most likely group to do so were individuals over 65, accounting for 33% of respondents.

Thinking of going on a winter trip soon? Check out our recommendations in our Winter Destination Guide, or browse through our platform, with destinations in over 50 countries to choose from.  

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